STRAITS Times (ST) mobile editor Zuraimie Ismail, 40, has been selling what he describes jokingly as koyok (Malay for quack medicine) since he joined the ST.com team in June 2008.
After all, he initiated plans for the paper's multimedia news portal RazorTV and the ST iPhone app.
But nothing was quite like the challenge of selling to top management the idea of putting the entire newspaper on the Apple iPad tablet - before the device was even released.
To make his case, he glued a 9.7-inch piece of glass to a photo frame in order to assemble what looked like an iPad.
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