Get Paid To Promote, Get Paid To Popup, Get Paid Display Banner

Email Subscriptions

With Free Maps, Nokia Ready to Lead Market Return

Nokia announced that since its launch on January 21, 2010, a new version of Ovi Maps with driving navigation license for free and walkers already downloaded by more than 1.4 million times.

One million download process is achieved in just one week after the launch. The average is one download per second, 24 hours a day, "said Anss

i Vanjoki, executive vice president, Nokia, on the testimony, when we announced the driving navigation license for free and walkers, we are aware that this will change the habits of mobile phone users. A number of users now use their Nokia device for navigation, and as a result more and more users looking for software-site evaluation, developing even faster than we expected, "he explained.

By leveraging the investment in the company Navteq, Nokia managed to remove the navigation license fees for motorists and pedestrians. Nokia also quickly reach many users, who can be targeted to offer a variety of features, content and new services based on location.


"There is a huge desire of consumers to use direct navigation from the phone," said Chris Jones, VP & Principal Analyst of research firm Canalys. "We estimate there are about 25.9 million people who use it at the end of 2010," he said.
Starting next month all Nokia smartphone that features GPS Maps Ovi will be equipped with the new version, with local country map data that has been invested directly into the mobile phone, with a free license.

Currently, Maps Ovi reaching more than 180 countries with the navigation of vehicles and pedestrians for 74 countries in 46 languages, and traffic information for more than 10 countries. The cost to access data depends on Ovi Maps service that is used.

The success of this new version of Ovi Maps are an important part of Nokia's strategy to become market leader in moving maps (mobile maps), navigation and location-based services. By leveraging its investment in Navteq company, Nokia has managed to remove the navigation license fees for motorists and pedestrians.

Nokia also quickly grabbed a lot of users, which can be targeted to offer a variety of features, content and new services based on location.

"This is exciting news for third-party application developers. In just a few days, there are already more than 1 million active users, potentially requiring new and innovative applications based on location," continued Vanjoki.

According Vanjokia, this may be to provide opportunities for operators to offer more data packets and a complete navigation package for new customers and existing.

Until January 31, 2010, the top five countries with total Ovi Maps download the new version is China, Italy, England, Germany and Spain. While the five most popular Nokia devices used were the Nokia 5800 XpressMusic, Nokia N97 Mini, Nokia N97, Nokia 5230 and Nokia E72.

0 comments:

Post a Comment